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Jason Hornung: The Impacts of Facebook Advertising to Businesses

Facebook is used by millions of people worldwide, and Facebook advertising is a crucial tool in order to promote products and services in a broader sense, extra reach, more exposure, and target options available to brands advertising on this social media channel. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. For every single brand advertising on Facebook, it is essential to segment social media performance by organic vs. paid activities.

How are organic and paid ads calculated? Paid and organic likes can be viewed within the Like Sources of Facebook Insights using data export where the number of likes can be viewed. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. It is hard to report the audience growth when you post an advertisement on Facebook that is organically driven. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Organic growth trends help to determine successful techniques for building your audience. Facebook is a major social media platform where starting brands or new businesses can make a name and have a fair marketing with current or large businesses. As compared in the past, consumers today are smarter and they know what they need and what they like, and studies show that major consumer decisions are greatly affected by social media. With the help of Facebook advertising, small and new businesses can promote their products and services to a wider customer base, increasing the chance to become popular and find a spot through social media. Consumers today love to try new products and services because they are more adventurous and they are willing to shift from one brand to another if they find it more effective and affordable at the same time.

A Facebook advertising ad can easily go viral, having the right elements of effective marketing. There are many advertising agencies and individuals offering their services in Facebook marketing today, so it is up to you to choose the right one for you by considering their reputation, credentials, expertise, and experience. Now, we know how social media influences consumers, so businesses should start investing on social media marketing like Facebook advertising to reap the good benefits of social media. We can help you achieve your business’ maximum potential through Facebook advertising by viewing our homepage or website now. Social media marketing such as Facebook marketing is a very helpful and useful tool being used by Jason Hornung to provide businesses the strengths they need to thrive in the competitive world of business.