Thinking Small and Doing Big
With time selling has been replaced as the main objective for any entity. Business has become more of creating and maintaining relationships. Its will be in order to conclude that business is indeed very personal. The customers are the only permanent partners you will ever have. The customer reigns supreme with their needs, desires and concerns being the basis for every step taken by a business. Customers come in all forms from individuals to other entities among others. The only way that you are succeeding in business is to have a consumer oriented mind behind your business operations.
Making new friends might be the best idea your parents ever gave you. It opens doors for you in business. This requires you to take a course of action to attend seminars and get communicating in online platforms. This may be the starting point of a long term relationship. Friends and family are about the best place to start when looking for customers. This should be but the tip of the iceberg. The people who are important to you in one way or another like your dentist , doctor , postman , mechanic or your hairdresser and barber might are other options. To get their attention you do not have to do as much and their impact on your business might even surprise you.
Talking could be effectively replaced by email marketing. Its got you covered on any kind of news, developments , short videos and any kind of message that you may want your customers to see. It’s a good strategy to get people interested in your business . The information they provide you with as they subscribe to your email could be better utilized to individualize the experience for them. Give customers a platform to respond . If you want to go far you are better off with getting honest reviews even the negative ones. This way you get the advantage of mitigating mishaps before they escalate and know how to improve customer satisfaction.
Some things never change people still love getting presents. Loyal customers are likely to find gifts and discounts very thoughtful. If you ask nicely they might want to help you advertise through word of mouth. They could revolutionize your entire business operations by bringing more people on board. In exchange preferential treatment would be in order. The fact that they have been standing with you for sometime makes them a very crucial part of your business. Integrity is what gets you to stay in business. Deliver just as you promised and keep communicating in the event things change. If they could bank on you then you are rest assured they will understand when things don’t go according to plan but again its your responsibility to deliver.
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