How to Protect your Business Reputation Online
The most valuable asset of a business is its company’s reputation. Losing clients and sales is possible if it’s tarnished. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. We stand or fall on the status of our reputation, in life and in business. Companies spend many years and a lot of money doing staff training, customer service policies, listening to customer feedback and more in order to build a strong, solid and positive reputation. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. This is truly true in this world of modern technology with internet review sites and technology of digital mobile, where a bad review about a certain business can be said and be read by the entire world in just a minute.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
While it is perfectly normal to feel angry or upset about bad comments that others say about your business, you need to control yourself and should not lash out at all cost. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. The fact that you have owned up and are committed to getting it right, people would respect that. Your business motives and ethics, will build more confidence because of this.
We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, deception causes even less trust in a business than reading a undesirable evaluation or two.
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